In Defense of Ultimate Chart – It’s More than Hype

That’s what MacManus wants to know. Well, because they’re not supposed to look THAT different. Overtime, some of the artists that Ultimate Chart displays will be dissimilar from Billboard because Ultimate Chart tracks a much greater breath of influence in comparison to Billboard. The difference between the two charts will be revealed as more artists that aren’t huge album movers climb Ultimate Chart to higher rankings than they would’ve received on Billboard.

Justified Hype

Now, for the question of whether or not the hype surrounding Ultimate Chart is justified. The information that MacManus misses is the fact that Eric Garland, CEO and co-founder of Big Champagne, the company behind Ultimate Chart, has bigger plans in mind. As I write this, Garland is working on all types of charts, varying from independent, DIY, and genre charts – as well as charts that I don’t think I’m even allowed to write about yet. The vision that Garland has for Ultimate Chart isn’t to start a debate between Billboard and his company on whether or not Katy Perry or Eminem should have the top chart spot or not. That’s not his battle.

No, Garland wants to chart the things and artists that haven’t been charted yet.

That’s why those of us a little closer to the music industry noise made such a commotion when Ultimate Chart was released back in July. I, along with Garland, were all well aware of the criticisms that would roll in once everyone saw that Ultimate Chart was full of superstars like every other chart. It’s why Hypebot doesn’t run weekly Ultimate Charts because a) we know that there would be blowback and b) because we’re getting our own personal Ultimate Charts.

Garland’s Vision

What Garland strives to do, and what I tried to capture in my Ultimate Chart exclusive piece, is recognize the efforts of artists that don’t make the charts.

Artists that, by all other metrics are killing it right now, but aren’t selling hundreds of thousands or millions of records. It’s an effort to give hard-working artists the credit they’ve deserved for years – a chart to point to and say that they’re on it.

This is why, when briefed about Ultimate Chart, I gave a rather breathless review of how spectator it would be. Not because I thought it would more accurate then Billboard, but because the Ultimate Charts that Garland imagines creating won’t have Lady Gaga or Justin Bieber on them. Honestly, as I’m sure Garland would secretly agree, those popularity charts are just smoke screens designed to give the mass media something to care about. It makes the idea tangible to them.

Uncharted Territory

If instead, Garland had just been talking about creating neat DIY and indie charts, there’s a good chance that the New York Times wouldn’t have profiled himHad Garland not challenged Billboard, as well as, how success is measured in the music industry, he had no breaking story. But, because he did, that breaking story allowed Garland to create the charts that he really wanted to create and wet the appetite of the mass media machine for when he’s ready to unveil the others.

Have I consumed a kids swimming pool worth of Garland’s Kool-Aid? Maybe.

But, I stand by my initial reaction. There’s good reason for the hype surrounding Ultimate Chart, but if you’re skeptical like MacManus and only compare Ultimate Chart to Billboard, it’s easy to come to the conclusion, like he did, that it’s hype.

However, we expect new charts from Garland in the near future. They will be the game changers. These will be the Ultimate Charts that do live up to all the hype.

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SoundCloud Raises $10 Million In Venture Funding To Scale Faster & Expand In U.S.

The company intends to use this money to scale faster and be more present in the U.S. With this announcement, SoundCloud also posted short interviews with their new investors – Index’s Mike Volpi and Union Square’s Fred Wilson.

As it turns out, VCs don’t hate music after all. Listen below or read them here.

Fred Wilson:

Thoughts on SoundCloud by fredwilson. Uploaded with SoundCloud Android

Mike Volpi: 

Mike Volpi Audio Blog on Friday morning by mvolpi. Uploaded with SoundCloud

*Reports indicate that SoundCloud actually raised this money last year, but only made the announcement now, because they were busy building music apps.

Article source: http://feedproxy.google.com/~r/typepad/DqMf/~3/rjE3md9Fn28/soundcloud-raises-10-million-in-venture-funding-for-us-expansion.html

Filling Catalog Holes – Rdio Makes Nice With Merlin

image from alt1040.com Rdio filled a few catalog holes today by partnering with Merlin. This deal will give the streaming music service access to titles by top indie artists including Arcade Fire, Vampire Weekend, Spoon, The xx, The National, Vampire Weekend, The Pixies, Belle and Sebastian, Tim McGraw and Boards of Canada. The Rdio – Merlin relationship will initially focus on the U.S market and later expand globally.

Article source: http://feedproxy.google.com/~r/typepad/DqMf/~3/jsfYMQ6n9vU/filling-holes-rdio-makes-nice-with-merlin.html

What It’s Like To See Girl Talk Perform Live

image from www.eventosonline.cl There’s a fantastic profile of Girl Talk, a.k.a Greg Gillis, in the New York Times. Writer Zachary Lazar captures the essence of what it’s like to see Gillis perform live. Reading through his piece makes you want to attend. Seeing Girl Talk is truly an experience. Lazer believes Gillis may provide a blueprint as to where live performances are going. He also delves gently into the question of what it means to be an artist in the age of remix culture. This generation of kids views musical creation differently than their peers.

Article source: http://feedproxy.google.com/~r/typepad/DqMf/~3/oWZZOloMPpM/what-its-like-to-see-girl-talk-perform-live.html